WFH email marketing is an important aspect of any successful digital marketing campaign. It helps to build strong relationships with potential and existing customers, increase brand awareness, and ultimately drive sales. However, with so many businesses utilizing this channel, it can be challenging to make your emails stand out in a crowded inbox. In this article, we’ll share three key strategies to help you improve your email marketing game and increase your open and click-through rates.
1) Crafting a Compelling Subject Line
The subject line is the first thing a recipient sees when they receive an email from you. It’s the key factor in deciding whether they open or delete your email and will thus make all the difference in your WFH Email Marketing. Therefore, it’s essential to make your subject line dance! You want to capture your reader’s attention and entice them to open your email.
To achieve this, keep your subject line short and snappy. Use powerful words that evoke emotion or curiosity. Here are a few examples to consider:
- Copywriting does not work…unless you do this!
- Taxes are guaranteed, but death is…
- Digital lending grew by 345% because…
By using email templates like these, you can create subject lines that grab the reader’s attention and make them want to know more. You’ll get them moving to the beat of your drum and happily open your emails.
2) Keeping Your Sentences Simple
Your email copy should be easy to read and understand. Avoid using complicated words or long sentences that may confuse your readers. Even if you’re selling high-end products like jet engines, it’s crucial to keep your copy simple and straightforward.
Use punchy words to capture attention, make bold statements that stand out, and provide proof to back up your claims. For example, instead of saying “Our jet engines have a thrust-to-weight ratio of 8:1,” you could say “Our jet engines are eight times more powerful than their weight!” This phrasing is simple, memorable, and attention-grabbing.
3) Utilizing a Compelling P.S.
A postscript (P.S.) is a powerful tool that can help you drive more sales from your email marketing campaigns. Many people scan emails quickly and may skip over the main content. However, they are more likely to read the P.S. section, which is why it’s essential to make it count in your WFH Email Marketing.
Avoid using boring P.S. messages like “Thanks for reading” or “Have a nice day.” Instead, use an obscure fact, ask for the sale again, or say something peculiar to grab their attention. For example, you could say “Did you know that our jet engines have powered planes for over 50 years? Order now and experience the power of aviation history!” Or, you could tell a quick two-sentence story, revealing that you were once in the reader’s shoes and asking them to buy.
By utilizing a compelling P.S. message, you can drive more sales from your email marketing campaigns and make your message more memorable.
4) Focus on quality content.
When it comes to SEO, content is king. Your website needs to have high-quality, informative, and engaging content to attract and retain visitors. Google’s algorithm values content that provides value to the reader, so make sure your content is well-written, relevant, and useful.
To create quality content, start by understanding your target audience and their needs. Conduct research on the topics that are important to them and create content that addresses those needs. Use multimedia such as images, videos, and infographics to make your content more engaging and shareable. Finally, make sure your content is optimized for keywords that your target audience is searching for.
5) Segment your email list:
Segmentation is one of the most effective ways to improve the performance of your email campaigns. By dividing your email list into different segments based on factors such as demographics, behavior, or interests, you can tailor your messages to specific groups and make them more relevant and engaging.
For example, you can send personalized product recommendations to customers who have already made a purchase or offer a special discount to subscribers who have shown interest in a particular topic. Segmenting your list can also help you reduce email fatigue, unsubscribe rates, and spam complaints, as you can send fewer emails to each segment that are more targeted and valuable.
To segment your email list, you can use your email service provider’s segmentation tools or create custom fields and tags that capture the relevant data.
6) Use a clear and compelling call-to-action (CTA):
The CTA is the main action you want your subscribers to take after reading your WFH Email Marketing, such as clicking a link, filling out a form, or making a purchase. To make your CTA more effective, you should make it clear, specific, and compelling. Use action-oriented language that conveys the benefits of taking the action, such as “Get your free trial now” or “Download your e-book today”.
Use contrasting colors and prominent placement to make your CTA stand out from the rest of the email content. Test different variations of your CTA, such as the wording, size, shape, and placement, to see which one performs better. You can also use urgency or scarcity tactics to create a sense of FOMO (fear of missing out) and motivate your subscribers to act quickly.
7) Optimize for mobile devices:
With more than half of all email opens happening on mobile devices, it’s essential to ensure your emails are optimized for small screens and touch interactions. To make your emails mobile-friendly, you should use a responsive design that adapts to different screen sizes and orientations. Use larger fonts and buttons that are easy to read and tap, and avoid using small or crowded elements that require zooming or pinching.
Keep your message short and concise, and use images and videos that are optimized for mobile delivery. Test your email on different devices and email clients to ensure it looks good and functions well on all of them. You can also use mobile-specific features such as click-to-call buttons or location-based offers to make your emails more relevant and actionable for mobile users.
8) Test and optimize your emails:
Email marketing is not a one-size-fits-all solution, and what works for one audience or campaign may not work for another. That’s why it’s important to constantly test and optimize different elements of your emails to improve their effectiveness and ROI. You can use A/B testing to compare different versions of your email, such as the subject line, sender name, layout, copy, images, or CTAs, and see which one performs better in terms of open rates, click-through rates, or conversions.
You can also use multivariate testing to test multiple variations of different elements at once and see which combination works best. Analyze your email metrics regularly to identify trends, patterns, or areas for improvement, and use that data to inform your email strategy and tactics. Experiment with different email frequencies, send times, or segmentation criteria to see what works best for your audience and goals.
9) Provide value and build trust:
Email marketing is not just about sending promotional or sales messages to your subscribers, but also about building relationships, loyalty, and trust with them. To achieve that, you should aim to provide value in every email you send, such as exclusive content, educational resources, helpful tips, or entertaining stories. Offer personalized recommendations
Here’s a comprehensive guide to improving your email communication!
By following these six strategies, you can improve your WFH Email Marketing. These three strategies will help you improve your email marketing game and stand out from the crowd. By crafting a compelling subject line, keeping your sentences simple, and utilizing a compelling P.S. message, you can capture your reader’s attention, make your message more memorable, and ultimately drive more sales. So, start implementing these strategies in your next email campaign and watch your open and click-through rates soar!